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New Orleans is a leisure tourism promotion agency in New Orleans. It is a private economic development company established under Louisiana law to promote employment and economic growth by developing tourism in New Orleans. The mission of New Orleans is to promote and position it as the first leisure tourism destination through a wide range of advertising, public relations, social media, online marketing, promotion, research and other marketing strategies. These strategies are aimed at maintaining and improving the city's image as a tourist attraction, attracting more tourists and increasing its tourist expenditure. It was originally developed in the early 1990s to improve hotel occupancy in the off-season of tourism, which traditionally includes summer and the weeks between Thanksgiving and New Year's Day.