Alaya Coupon Codes May 2025 - 30% OFF

He is Alisha, the founder of Alaya. He wanted to share his journey as an entrepreneur and his brand story. His parents emigrated from India in the 1980s to get a foothold in retail. Growing up in this entrepreneurial environment, fashion quickly became an integral part of his life. The founder of Alaya grew up in their warehouse, offering his design advice (often unsolicited), sketching on the sides and searching through samples. When he started traveling the world with his parents to source and develop products for his company, he tried to absorb everything so that he could one day realize his childhood dream. He wanted to create a brand that not only felt cool, but also made people feel confident and stylish without destroying money - everything he personally looked for in growing up.